How Snickers Workwear Leverages Environmental Data to Win Business and Produce Better Products

Snickers Workwear, part of Hultafors Group, is a leading European brand specializing in premium, performance-driven workwear and Personal Protective Equipment (PPE). Known for garments that last, the brand releasesa limited number of new styles each year, designed for longevity. With increasing pressure from customers, tenders, and internal teams for environmental transparency, Snickers Workwear made a strategic decision to ensure their sustainability data is as durable as their products.

B2B Customers Demand Granular Environmental Data 

Snickers Workwear found itself at a crossroads:

• Tender requirements were growing stricter, with environmental data playing a bigger role in winning contracts.
  
  
• Customers began requesting environmental data at the style level – raising expectations for transparency.
  
  
• Internal design teams wanted to make lower-impact choices, but lacked high-quality data to model trade-offs.

“When we share data for our products, the data will be available for a long time. Since the styles stay in our assortment for up to 10 years –  there is no excuse for us not to get it accurate.”

— Sara Fhager, LCA Data coordinator at Snickers Workwear

Why This Matters for Workwear Brands

Occupational apparel products stay in use for years. The result? Environmental claims are scrutinized by procurement teams, not just consumers. Now, Snickers Workwear has proven that investing in accuracy is a strategic decision that pays off across sales, design, and compliance. That’s why Snickers Workwear chose to measure with Carbonfact.

The Result: Critical Data Uncovered Within 1 Year

• Full LCA coverage for key product lines (jackets, trousers, topwear)

• Reduced uncertainty in product footprints ahead of key industry events like A+A Fair

• Empowered product teams to think proactively about impact – not just retroactively report on it

“There’s growing demand for granularity. Whether it’s from customers or tenders – this data gives us a clear advantage.”

The team now uses Carbonfact not just for carbon accounting, but as a foundation for internal collaboration and competitive positioning.

“We do see it as an absolute necessity that we have good and accurate environmental data. The more data points that we are actually considering, the more levers we have to improve sustainability. In that respect, Carbonfact meets our requirements and needs.” 

The Solution: Granular Upstream & Downstream Data

Since 2023, Snickers Workwear partnered with Carbonfact, using the platform to:

• Build product-level LCAs for core garments like jackets, trousers, and socks
  
  
• Integrate primary data and supplier-specific emission factors for more accurate modeling
• Communicate footprints with customers via on-demand Excel exports, helping the sales team respond credibly in real time

Implementation

Implementation was phased and pragmatic, beginning with core categories and high-volume styles.

• Sara and her team led the rollout, focusing first on key garments of the assortment and their topwear
  
  
• They then moved to start adding their collected supplier energy data, unlocking insights into emissions hotspots
  
  
• Primary data, like specific finishing processes and LCA data from suppliers, was layered in over time
  
  
• Their next step: bringing accurate data directly into the design phase, so teams can model the real impact of material and process decisions.

“I have been at Snickers Workwear for around a year now, so roughly when we started working together with Carbonfact. It's been really interesting to see the full development of our platform from the beginning to the point where we are now. It's been really fun to follow, and the speed of incremental improvements is extremely high.”

Snickers Workwears’ three favorite features

🔍 Product-Level LCA Explorer

Snickers Workwear uses Carbonfact’s LCA Explorer to visualize the environmental footprint of individual products – down to materials, processing steps, and transportation. This helps the team quickly identify high-impact hotspots (like finishing or fabric dyeing) and prioritize where to focus their data collection efforts. For long-lived garments like workwear, getting this view right matters, because the data will be used for years to come.

🏭 Factories View

This feature helps Snickers Workwear to map energy use and emissions at the factory level, specifically Tier 1 and Tier 2 suppliers. With 80% of their T1 and T2 supply chain already mapped, the team can easily add the data in the Carbonfact platform. This helps the brand to monitor how factory energy mix (e.g. coal vs. renewables) influences each product’s footprint. It also helps them identify where primary energy data is missing or needs refinement.

📦 SKU Footprint Exports

Snickers Workwear frequently uses Carbonfact’s export function to pull footprint data for specific styles, whether for internal decision-making or responding to future customer requests. These Excel exports are easy to generate and structured in a way that allows the team to share environmental impact data credibly and efficiently. 

“We will use this function to support customers and tenders – which will really facilitate and uncomplicate data sharing”