Manifesto

Illustration of a tag with a carbon footprint value in kgCO2eq

The situation is clear — our planet is warming and we need to stop putting carbon into the atmosphere. We know that our purchasing habits have a role to play in this: the raw materials and energy required to manufacture the refrigerators, shoes and smartphones that we buy, are associated with significant carbon emissions that contribute to the processes driving global climate change.

The good news is that some products have a lower carbon footprint than others and our choices make a difference. But how can we sort out the good from the bad? With seemingly infinite choices for any single product and vague marketing terms like, “sustainable”, “eco-friendly” and “green”, this isn’t easy. Why isn’t there a simple way to make an informed decision?

A few years from now it will seem crazy to buy a product without a ‘carbon tag’ displaying its carbon footprint.

Carbonfact is a community of passionate individuals eager to do their part to fight climate change. We are building the first open data database for the carbon footprint of any consumer product. It’s a long journey ahead but you can help us. Visit the contribute page to get started.