Measuring the carbon footprint of the products you buy.
Fashion is dirtyThe fashion industry emits billions of tons of greenhouse gases every year. Some products emit ten times more carbon than others but there is no way to tell.
Carbon labels work

Labeling efficacy is already proven in other product categories such as food or flight sales.


We believe we can avoid millions of tons of CO2 per year by making consumer demand switch to low carbon alternatives.

We are a team of climate experts, engineers, data scientists from 5 different countries willing to do our part against climate change.

Angie WuAngie WuOperationsPast: Customer Experience at Airbnb, MBA at HEC.
Bahareh ZamaniBahareh ZamaniSciencePhD fashion & sustainability, co-author technical report PEFCR.
David RuyerDavid RuyerEngineeringCTO at Pretto
Marc LaurentMarc LaurentCEOFounder at Kerala Ventures, 1st investor at Doctolib. YC alum.
Martin DanielMartin DanielCPOData science lead at Airbnb, founder at Covidliste. YC alum.
Max HalfordMax HalfordDataPhD in ML, data scientist at Alan, wrote online ML library River.
Romain ChampourlierRomain ChampourlierCTOCTO at JobTeaser, YC alum.

Want to cut carbon with us?